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DESCRIPTION
German Digital Marketing Optimization Specialist
- Design and implement tailored optimization strategies for high-value customers to maximize performance and ROI.
- Plan, execute, and optimize social media and digital advertising campaigns, with a primary focus on Google Ads.
- Build and manage strategic keyword portfolios, including bid optimization and budget recommendations aligned with business goals.
- Develop in-depth expertise across Google advertising products by applying advanced optimization techniques across the Google Search Network (GSN), mobile, and YouTube.
- Analyze performance data and market trends to generate actionable insights, and clearly report on key performance indicators to drive continuous improvement.
REQUIREMENTS
- First experience in optmization ads; preferably Google Ads, but Meta Ads, Insta Ads, Linkedin Ads, also relevant.
- For PE/Junior: studies in marketing, ideally at least internships"
- Excel Knowledge (formulas, pivot tables, Vlookup...)
- Good understanding of KPI'S;