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German-Speaking Marketing Optimization Specialist

Lisbon , Portugal

Blu Selection

Mandatory:

English Advanced

German Mother tongue

Company

Blu Selection

Employment type

Full time

Experience

Entry level

DESCRIPTION

Do you love marketing and understand how to create marketing campaigns?

The main purpose of the role is to act as a Subject Matter Expert for AdWords campaign optimization for our client’s projects. You will be part of a rapidly growing multilingual client facing team.

The Team will be working onsite with and alongside internal teams for a leading online multinational company to respond to client leads and assist in the success of this project. You will receive extensive training to develop your skills to succeed in an environment that is professional, modern, fast paced and driven by excellence.

Our client is committed to investing in their employees. They offer a range of training programs at the start and throughout your career with them to increase your depth of knowledge on world-class platforms and tools. You will have an opportunity to collaborate with a wide variety of stakeholders, both locally and globally.

Your responsibilities and impact as Marketing Optimization Specialist will be:

Implement optimization solutions: build campaigns for high value advertising customers;
Create Keyword packs, bids and budget suggestions;
Gather and analyse data at account level and campaign level
Create reports to support or aid the optimization strategies
Use optimization techniques and work on optimization aligned to customers' goals across Search, Google Search Network (GSN), Mobile and YouTube;
Identify general opportunities in an account to help sales teams seize opportunities and drive conversations with agencies and clients
Maintain a thorough understanding of departmental process and policies
Provide excellent customer service to Account Leads
Demonstrate innovation and intuition in identifying areas requiring operational adaptation or improvement.

REQUIREMENTS

Speaking a native level fo German and a fluent level of English
Demonstrating capacity for critical thinking, analysis, and attention to detail;
Strong work ethic, with the ability to work well both independently and within the context of a larger team-oriented environment;
Knowledge of Excel tool: CTR (Click Through Rate); CPA (Cost Per Acquisition), Average Monthly Search Volumes, Vlookup and Pivot Tables.
Knowledge of DM tools such as: search engine optimization, Keyword's, AdWords, differentiate between a click and an impression, Ad Ranking/Rank in Google Ads, PPC optimization techniques, SEO/SEA Google Ad
Being energetic, innovative and working proactively at a fast pace
Excitement about intercultural communication and the expatriate lifestyle
Living in or willing to relocate to Lisbon for an international career and life experience
Having a valid Portuguese work permit (required)

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